“It’s always our decision
who we are.”

- Robert C. Solomon, Waking Life

Lover of empathetic & systematic thinking.

Adopted at six months old from Medellin, Colombia, and raised in a big, loud, Jersey-Italian family, I know what it means to be different. From the spelling of my name to my tiny stature, I learned being different was a gift, not a curse.

Being different helped me shine, built my confidence, and over time helped me empathize with the beautiful differences of others.

I am what they call a born leader. From the captain of my high school dance team to a design team manager, I always took an interest in bettering my teammates.

Part of my leadership credo is to never stop learning. Within the past five years, I’ve attended more than 8 conferences, received 2 UX certifications, and attended countless meetups. I have even taken the leap into becoming a UX/UI instructor to pass on my knowledge to industry newcomers. 

Above all, I believe it is my duty to share my knowledge and bring positivity and beauty into this world through my work and collaboration with others.

Capabilities

Design
  • Design Systems (Sketch + InVision DSM)
  • Responsive E-commerce Design
  • Product Design
  • Atomic Design Methodologies
  • User & Data Driven Design Decisions
Front-End Development
  • Basic HTML
  • Basic CSS
  • Rudimentary jQuery/Javascript
  • Qaulity Assurance (QA)
Project Managemenet
  • Proposals and Contracts
  • Project Estimation
  • Project timelines and budget oversight
  • Weekly progress reports

Resume

WORK EXPERIENCE
BORN                                                                   04/2016 – Present              New York, NY
associate creative director
  • Head of BORN’s Design Systems practice including strategy, sales support, and team training
  • Lead a number of design systems projects from scratch including planning, adoption, production, documentation, and delivery
  • Drive complex projects requiring systematic thinking and adaptable solutions from concept to delivery including stakeholder interviews, creative workshop leadership, UX and engineer collaboration, sketching, prototyping, component library creation, and presenting high-fidelity mockups
  • Collaborate with UX to define usability standards and create data-driven, outcome-focused design decisions
  • Partner with developers to achieve visual and functional continuity from start to finish
  • Lead design operations for three key initiatives: business development ops (contracts, estimation, budgeting, and sales materials), people ops (recruiting, hiring, onboarding, and career development/mentoring), and workflow ops (process creation and documentation, project plan/timeline creation, global resourcing, tooling, and design systems practice lead)
  • Host Client and internal team software training for various design tools including Sketch, InVision, InVision DSM, Adobe XD, Figma, and Zeplin 
  • Interim Creative Head of Department for one year in 2018 leading 12 UX and UI designers from interns to senior-level producers
  • Key clients: Gerber, Delta Faucet Company (including Delta Faucet, Peerless, Brizo and First Wave), Cisco, Inspired Schools (including 60+ school sites), Honeywell (including Honeywell Work, XTRATUF, Muckboots), Singer Sewing Machines

PROJECT MANAGEr

  • Resource the UX and UI project team, including off-shore and freelance resources
  • Create the project timeline and manage the project plan for UX and UI
  • Manage project budgets and generate weekly progress reports
Eleven Fifty Academy                                         09/2020 – Current             Indianapolis, IN

UX/UI Guest Instructor

  • Teach students about real-world UX/UI methodologies, career paths, and deliverables
  • Lesson plan and present core content for CIW Exam
  • Present on design systems and career-building do’s and don’ts
Inflexion Interactive                                          08/2015 – 03/2016               Hoboken, NJ

SENIOR UX/UI DESIGNER & PROJECT MANAGEMER

  • Art directed, designed, and presented project deliverables that achieved client and user goals (re-branding or web redesign)
  • Worked with the creative team to develop interactive and graphic designs for all digital and print experiences, including responsive websites, email blasts, digital, and print advertising
  • Led UX initiatives including stakeholder interviews, heuristic evaluations, competitive analysis, website audit/recommendations, sitemap, and wireframe creation
  • Supported new business and creative pitches including web, print, campaign, and video
  • Led project management activities such as timeline creation, budget management, and contract creation
  • Key client: Stevens Institute of Technology
Blue Fountain Media                                         06/2012 – 07/2015                New York, NY

SENIOR visual DESIGNER

  • Art directed, designed, and presented responsive website projects for lead gen and e-commerce clientele
  • Created comprehensive online identities that can be carried through to offline engagements
  • Led a number of pitch-designs for new business opportunities
  • Managed a group of 4 designers (mid-level, junior designer & intern)
  • Performed visual QA using basic HTML & CSS
  • Key clients: AMF Bowling (including all seven sub-brands), Mood Fabrics, Fragrance.com, Paul Stuart, Lemoyne College
L-Form Design                                                    02/2010 – 07/2012                    Verona, NJ

Senior web designer & project manager

  • Led the creation and presentation of all website and branding initiatives for clients
  • Built all project timelines and maintained respective budgets
  • Maintained sites using applicable content management systems (CMS) and conducted full content integrations
  • Created platform-specific training manuals for each client
Tiger Schulmann’s Mixed Martial Arts             06/2009 – 02/2010        Elmwood Park, NJ

Lead graphic Designer

  • Designed all assets for TSMMA teams, fight leagues, and competition brands including TSMMA Pro/Amateur Team, Asylum Fight League, Ring of Combat and Challange of Champions
  • Worked closely with the marketing team to design targeted, corporate advertising campaigns 
EDUCATION
General Assembly                                               2015                                        New York, NY
  • Front-End Development Certification
Fashion Institute of Technology (F.I.T.)           2013                                        New York, NY
  • Continuing Education – Computer Essentials for Graphic Design
  • Continuing Education – Computer Essentials for Web Design
Loyola University Marland                             08/2005 – 05/2009                Baltimore, MD
  • Bachelor of Arts Degree in Communications with a specialization in Advertising
  • Tutored Graphic Design and Computer Science
  • Member of the Lambda Pi Eta Communications Honor Society
  • Member of the National Honor Society
  • Recognized on Deans List for four sememsters
  • Major GPA 3.9
  • Member of the Loyola College Dance Team
Monash University                                         02/2008 – 06/2008       Melbourne, Australia
  • Participated in the Study Abroad program for one semester
CERTIFICATIONS
Nielsen norman group (nn/g) UX Certifications
  • Certification ID: 1022034
  • 5 UX Management courses
  • 5 UX Research courses
  • 3 Interaction Design courses
SOFTWARE PROFICIENCY
Sketch
InVision Prototyping
InVision DSM
InVision Studio
Adobe XD
Figma
Zeplin
Abstract
Photoshop
Illustrator
InDesign
Keynote
Power Point
HTML
CSS
jQuery/Javascript
EXPERIENCE DESIGNING FOR…
Magento
Salesforce Commerce Cloud
Drupal
Hybris
OpenCart
Wordpress
PROJECT MANAGEMENT SOFTWARE PROFICIENCY
Jira
Wiki Confluence (Attlasian)
Smartsheets
Basecamp
Projector
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