OVERVIEW
Freshbie is one of 3 brands owned by Global Functional Drinks. This brand is unlike their other product offerings, in that this is their only soft drink without energy/caffeine additives. They were looking to launch a national campaign to introduce the drink to American audiences.
PITCH CHALLENGE
Create a memorable and interactive campaign that will introduce their new product into U.S. markets. Names of products play off of popular alcoholic beverages, but the drink itself is non-alcoholic.
Create a memorable and interactive campaign that will introduce their new product into U.S. markets. Names of products play off of popular alcoholic beverages, but the drink itself is non-alcoholic.
PITCH SOLUTION
Publicize a fun and interactive contest where customers can create their own drink with wild and delicious ingredients and share with their friends. Through popular vote, the winner will get to have their own soft drink made into a “limited-time offer” product.
Publicize a fun and interactive contest where customers can create their own drink with wild and delicious ingredients and share with their friends. Through popular vote, the winner will get to have their own soft drink made into a “limited-time offer” product.
ROLE
Art director, sole designer