Overview
Paris Presents is a global, privately held company that creates and distributes beauty products and personal care accessories that elevate the beauty experience for women. They provide a strong brand portfolio, wide range of product categories and customized services through a strong network of National and Global Retailers.
CHALLENGE
Create a new identity for Paris Presents without losing brand equity and recognition. Pastel color palette is too soft and washed out. Make a brand that is powerful but still very feminine.
SOLUTION
Continue to use a bold serif font that uses thick and thin variations to create visual interest. Update color palette to a stronger, more prominent purple, as well as supporting colors that are reminiscent of skin tones and traditional beauty products. Use of sharp lines are used to represent cutting edge technology and marketing capabilities.
ROLE
Art director, lead designer