OVERVIEW
Since it opened doors in 1938, Paul Stuart has dressed world leaders, dignitaries, celebrities, and titans of business. They’ve been a leader in defining updated classic American style, providing the American man—and, more recently, his distaff counterpart—a level of sartorial confidence that always transcends the fleeting vagaries of mere fashion.
CHALLENGE
Site was extremely outdated, making it difficult to keep content updated and fresh. Conversions on site were very low due to lengthy checkout process. Color palette and typography were inconsistent.
Site was extremely outdated, making it difficult to keep content updated and fresh. Conversions on site were very low due to lengthy checkout process. Color palette and typography were inconsistent.
SOLUTION
Create a bespoke e-commerce website for users who except only the highest quality clothing. Showcase beautiful lifestyle imagery that reflect the wants, needs and aspirations of the users. Update user flow to make conversion funnel and checkout process more streamlined.
Create a bespoke e-commerce website for users who except only the highest quality clothing. Showcase beautiful lifestyle imagery that reflect the wants, needs and aspirations of the users. Update user flow to make conversion funnel and checkout process more streamlined.
ROLE
Art director, lead designer
