OVERVIEW
Sweet City Candy carries a full line of bulk candy, chocolates, nuts & dried fruits, wrapped candy, sugarfree products, packaged candy, count goods, novelties, boxed chocolates, cookies and seasonal products.
CHALLENGE
Users can only purchase products online and cannot visit warehouse. Both the site and brand were outdated, using cold/impersonal colors, low quality imagery, and no social integration. New site needed to compete with lively, successful brands like Dyaln’s Candy Bar, Sugarfina and more.
Users can only purchase products online and cannot visit warehouse. Both the site and brand were outdated, using cold/impersonal colors, low quality imagery, and no social integration. New site needed to compete with lively, successful brands like Dyaln’s Candy Bar, Sugarfina and more.
SOLUTION
Build a fresh, consumer facing e-commerce website that embodied the true warmth and spirit of Sweet City Candy. Update color palette to attract customers and include social/DIY content to inspire users for their next occasion. Re-shoot all product photography for a more appetizing look and feel.
Build a fresh, consumer facing e-commerce website that embodied the true warmth and spirit of Sweet City Candy. Update color palette to attract customers and include social/DIY content to inspire users for their next occasion. Re-shoot all product photography for a more appetizing look and feel.
ROLE
Art director, sole designer
