OVERVIEW
Bowlmor AMF is the largest bowling conglomerate in North America. With a large portfolio of brands including Bowlmor Lanes, AMF, Bowlero, Brunswick Zone, Brunzwick ZoneXL and more, they are sure to satisfy any bowlers needs.
CHALLENGE
Create a modern intuitive site that reflects the company’s new branding initiative. The main KPI for the site was to increase conversions for online booking, and to make it seamless to book both personal and corporate parties, no matter the location of choice. This site would then be used as the skeleton for the other brand sites, so flexibility and future proofing the templates were key to success.
Create a modern intuitive site that reflects the company’s new branding initiative. The main KPI for the site was to increase conversions for online booking, and to make it seamless to book both personal and corporate parties, no matter the location of choice. This site would then be used as the skeleton for the other brand sites, so flexibility and future proofing the templates were key to success.
SOLUTION
Create a fresh responsive design that would make booking parties on the fly quick and painless. By adding geo-location and advanced filtering features, as well as personalized location landing pages, booking events became easier than ever.
Create a fresh responsive design that would make booking parties on the fly quick and painless. By adding geo-location and advanced filtering features, as well as personalized location landing pages, booking events became easier than ever.
ROLE
Art director, lead designer
