Overview
Autonomic Controls is a high-end central sound system that makes it easy to control all of your music in one place. Once the system is installed by an approved vendor in one or multiple locations, your music can be accessed anywhere using any device.
CHALLENGE
The site is mainly used as a sales/marketing tool for Autonomic and their exclusive dealers. Current site is not speaking to target demographic and needs to appeal to an older, affluent audience, as well as audiophiles who view this product as a value add to their properties.
The site is mainly used as a sales/marketing tool for Autonomic and their exclusive dealers. Current site is not speaking to target demographic and needs to appeal to an older, affluent audience, as well as audiophiles who view this product as a value add to their properties.
SOLUTION
Create a sleek website that speaks to target audience and gives users a quick way to get in touch with a dealer. Use high end imagery of expensive homes (interior & exterior) as well as high quality product shots to reflect the wealthy lifestyle of the users. Incorporate subtle and sophisticated animation to make the site come to life.
Create a sleek website that speaks to target audience and gives users a quick way to get in touch with a dealer. Use high end imagery of expensive homes (interior & exterior) as well as high quality product shots to reflect the wealthy lifestyle of the users. Incorporate subtle and sophisticated animation to make the site come to life.
ROLE
Art director, lead designer