OVERVIEW
Curious World, a product created by Houghton Mifflin Harcourt, is a learning app that delivers hundreds of fun and educational videos, games, and books to kids ages 2-7. Every video, game, and book is mapped to one or more of 8 Key Learning Areas. New content is added weekly to ensure that there’s always more to learn and explore!
PITCH CHALLENGE
Create a site for consumers to learn more about the Curious World App and a way for HMH to collect user data.
Create a site for consumers to learn more about the Curious World App and a way for HMH to collect user data.
PITCH SOLUTION
Create a mobile friendly microsite where parents, guardians and educators can learn more about how the Curious World App can benefit children from 2-7 years old. Added a free-trial signup for consumers to test the product, and to collect emails in a database to then use for their marketing campaigns.
Create a mobile friendly microsite where parents, guardians and educators can learn more about how the Curious World App can benefit children from 2-7 years old. Added a free-trial signup for consumers to test the product, and to collect emails in a database to then use for their marketing campaigns.
ROLE
Art director, sole designer
