The Power of Sketch

A GUIDE TO PROGRAM ADOPTION

Overview

Back in early 2018 (and still today), many clients wanted to know why we started using Sketch instead of Photoshop. This presentation was meant to give BORN internal stakeholders and client stakeholders a high-level understanding of why we (and they) should make the switch.


CHALLENGE
Clients don’t want to switch from using Photoshop to Sketch.
BORN stakeholders were also hestitant to make the switch.

SOLUTION
Provide a take-home deck explaining the benefits of using Sketch.

ROLE
Associate Creative Director, Artifact Owner

What We’ll Cover

What is Sketch?

Why make the switch?

Cross team efficiencies

Getting on-board with Sketch

What is Sketch?

What is sketch?

Sketch is a vector based product design tool that allows for in-app prototyping.

Sketch was

Specifically Built for User Interface Design

Compared to Photoshop, Sketch is a vector-based (not raster-based) program built specifically for web and app design (not print/graphic design).

Sketch

Renders are Closer to Final FED Output

Sizing and spacing are much closer to the final front-end code because we can use concrete calculations to create consistency (instead of pixel-pushing).

Sketch was

Light Weight & Super Fast

Compared to Photoshop, Sketch is incredibly fast when loading large files that contain multiple pages, artboards, and graphics.

Sketch is

Easy to Learn

It takes the average NYC BORN Creative team member less than 1 week to learn Sketch and an average of 1 month to become proficient.

Sketch has

Rapid Prototyping

Sketch’s Craft plugin allows you to create, sync & share prototypes with 1 simple click without ever having to leave Sketch!

Why make the switch?

SHARED STYLES

Creating & Managing Shared Styles & Design Systems

Shared styles in Sketch save the stylistic attributes of a layer and keep every layer connected to the style in case it changes. If you decide at any point to change the style of a layer, one-click will instantly sync the style to every layer sharing it. This feature is especially useful for projects with shared templates.

SYMBOLS

Creating, Managing & Overriding Symbols

In Sketch, you can select any instance of a symbol and swap it out for another on the Inspector.

Moreover, every text layer, symbol, and image within a symbol is considered a variable that can be “overridden” on the Inspector. This means we can design one button, use it as many times as we want, and always be in control of the content for each instance.

This feature is especially useful and *non-destructive* practice when creating different button/icon states as well as managing the content in reusable modules.

PROTOTYPING

In-App Prototyping

You can now prototype for desktop and mobile directly within Sketch and sync the finished result to InVision by using Craft (sketch plugin).

It’s one click to sync to InVision and create your fully interactive prototype.

This feature is especially useful for rapid prototyping and team/client collaboration.

RESPOSIVE RESIZING

Group Resizing

In Sketch, the contents of a group or symbol can be assigned to behave more “responsively” by preserving margins or fixing dimensions in place.

When combined with symbol overrides, this adds a staggering amount of flexibility to a symbol.

This feature is especially useful, and *non-destructive* practice when creating image grids.

Cross-team Efficiencies

In the past

our toolset looked like this…


But now it looks like this…

Now the UX, Design & FED teams can use the same exact programs to create, share and manage wireframes, designs, prototypes and assets across multiple team members & departments (locally/globally). Additionally, Art Directors are able to create design systems and distribute shared styles in a quick, efficient & non-destructive way (locally/globally).

Getting On-board with Sketch

STILL NOT CONVINCED?

Aside from the following benefits…
  • Specifically built for user interface design

  • Enhanced nested symbols

  • Multiple artboards & pages

  • Non-destructive editing

  • Renders extremely close to final FED output

  • Easy to learn

  • Easy to share across local and global teams

  • Easy to manage shared styles & design systems

  • Rapid in-app prototyping

  • Create quick & relevant placeholder content

  • Group resizing

  • Easy to manage & override symbols pairs nicely with reusable modules

  • Drag & drop content & module reordering

  • 1 program for 2 team deliverables

  • Fast & lightweight

There’s also…

BORN can guarantee a decrease in production time when using Sketch compared to Photoshop.

BORN can provide remote or on-site Sketch training services in addition to take-home materials for our clients.

BORN and other well-known brands in the industry use Sketch to manage their digital presence.

Finally, the proof is in the pudding!
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