OVERVIEW
Ronin Gallery offers the largest collection of 17th to 21st century Japanese prints for sale in the US and the best of Asia’s contemporary talents.
CHALLENGE
Create a responsive site can easily showcase art pieces as well as upcoming exhibitions and an education portal. The main goal of the site was not only to increase online sales, but also educate, cultivate and excite a new generation of collectors.
Create a responsive site can easily showcase art pieces as well as upcoming exhibitions and an education portal. The main goal of the site was not only to increase online sales, but also educate, cultivate and excite a new generation of collectors.
SOLUTION
Create a fresh responsive design that allowed the art to speak for itself, without being distracted by other design elements. Worked as a team to think through the reality of different image dimensions (some as small as a postcard, while others can take up an entire wall). Made exhibitions a higher priority, in order to gain interest and momentum in the community. Finally, we created a strategy that focused on educating new and current users, thus creating trust and leadership in the industry.
Create a fresh responsive design that allowed the art to speak for itself, without being distracted by other design elements. Worked as a team to think through the reality of different image dimensions (some as small as a postcard, while others can take up an entire wall). Made exhibitions a higher priority, in order to gain interest and momentum in the community. Finally, we created a strategy that focused on educating new and current users, thus creating trust and leadership in the industry.
ROLE
Art director, lead designer
Ronin Gallery
RESPONSIVE WEBSITE
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homepage
