OVERVIEW
TripleLift is a native programmatic technology designed to help both advertisers and publishers make the internet better by creating a platform that makes ads more respectful, relevant and frees the internet from clutter.
CHALLENGE
Website was very generic using imagery that was not relevant to the messaging. Needs to explain what native and the new term programmatic is while catering to multiple audiences.
Website was very generic using imagery that was not relevant to the messaging. Needs to explain what native and the new term programmatic is while catering to multiple audiences.
SOLUTION
Use example mockups to show benefits and placement of native ads. Incorporate an interactive “trail” to take the user through the brand story, down to the user pathways to specific conversion landing pages.
Use example mockups to show benefits and placement of native ads. Incorporate an interactive “trail” to take the user through the brand story, down to the user pathways to specific conversion landing pages.
ROLE
Art director, lead designer
